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Autonomy shouldn't be a premium feature. By designing our own software and hardware in-house, we've found a way to make this technology more affordable. Because we own the technology behind our driver assistance systems, we can deliver significantly more capability at a 30% lower cost than if we bought it from outside suppliers, which makes advanced driver assistance scalable.

Ford From the Road - January 2026

Ford's Simple Vision for Smart Tech: Make It for Everyone

We're turning the advanced into the accessible and delivering the future to everyone.

Discover how software defined vehicles are evolving to reach more consumers. Ford will share how multi-use hardware and tailored solutions is enabling intelligent, personalized, and AI-ready experiences.

CES Tech - January 2026

Driving Tomorrow: Democratizing the Future of Software Defined Vehicle Technology

Discover how software defined vehicles are evolving to reach more consumers. Ford will share how multi-use hardware and tailored solutions is enabling intelligent, personalized, and AI-ready experiences.

Latitude AI — a Ford subsidiary — is developing new automated driving technology with an initial focus on a hands-free, eyes-off driver assist system for next-generation Ford vehicles.

Ford From the Road - March 2023

Ford Establishes Latitude AI to Develop Future Automated Driving Technology

Latitude AI — a Ford subsidiary — is developing new automated driving technology with an initial focus on a hands-free, eyes-off driver assist system for next-generation Ford vehicles.

Multiple Ford Vehicles in a garage

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Multiple Ford Vehicles in a garage

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